Onzichtbaar Verleden Hero

4 & 5 Mei Comité Oosterparkbuurt

Onzichtbaar Verleden
Interactive Story Experience

Bridging the generational gap in local WWII remembrance · 2025

Role & FormatUX/UI Design & Concept
ToolsFigma, Illustrator, Photoshop
Year2025 (Feb — Jun)
ContextCMD Graduation Project

Project Overview & Brief

How do you make local World War II history matter to a generation that experiences formal commemorations as distant and outdated?

Commissioned as a graduation project for the 4 & 5 May Committee of the Oosterparkbuurt in Amsterdam, Onzichtbaar Verleden is an interactive, location-based mobile experience. Out of 2,800 Jewish residents deported from the neighbourhood, individual stories risk fading into cold statistics. This application bridges that gap by connecting youths (ages 15–25) directly to personal testimonies from peers who lived right around the corner.

Research & User Insights

Conducting fieldwork at local sites like the Metis Montessori monument and interviewing youths (ages 16–25) revealed core behavioral patterns.

Metis Monument

Fieldwork at Metis Montessori Monument

Early Visual Iteration

Early Visual Styling & Tone Iteration

Direct feedback from user validation & interviews:

"I know 4th of May is important, but formal speeches feel distant. It doesn't feel like it's about people like me."

L
Lina (17)High School Student

"The moral cross-examination made me tense. Even though it's an app, you feel the pressure of not knowing who to trust."

E
Ezra (18)Student & Tester

"A reward medal for a war experience felt inappropriate. The digital reflection wall feels much more respectful."

ED
Edward (25)CMD Peer Reviewer

Key Design Pivots & Process

Major architectural shifts driven by user testing and feedback from the 4 & 5 May Committee.

1. AR to Browser-Based QR Check-ins

Initial concepts relied on mobile Augmented Reality (AR). Testing showed AR is device-dependent, unstable, and overly gimmicky. Shifting to lightweight QR codes on location ensured 100% accessibility without friction.

2. Reward Medals to Reflection Wall

Ending the narrative with a gamified "medal" received strong critique from stakeholders for trivialising war trauma. Replacing it with an anonymous reflection wall fostered respectful, collective empathy.

Sketch to Wireframe to Final

Evolution mapping: Transitioning core interactive components from initial sketches into functional design structures.

Rough Paper Sketches

Initial Paper Sketches (Explorations)

Wireframes

Mid-Fidelity Structural Wireframes

Final UI & App Flow

A frictionless mobile experience tailored to modern digital habits, replacing dry history with choice-driven empathy.

Introduction & Matchmaking

01 · Onboarding & Matchmaking

Persona Matching Result

02 · Peer Profile Matching

Location Scan / QR Check-in

03 · Location QR Check-in

Listening to Story

04 · Audio Narration & Transcript

Kruisverhoor / Dilemma

05 · Moral Cross-Examination

Thoughts & Reflection Wall

06 · Digital Reflection Wall

Outcome & Reflection

Client Validation: Presented to committee members Bert Runhaar and Ieke Smit (4 & 5 May Committee Oosterparkbuurt), the prototype was commended as "very beautiful and remarkable" for successfully translating dry historical archives into an intimate, peer-level format.

Designing for a solemn topic taught me that technical restraint beats flashiness every time. Shifting from AR to QR triggers kept the focus entirely on the human story.

By replacing gamified rewards with an anonymous reflection wall, the project successfully transformed passive historical education into an active, empathetic dialogue between past and present.